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Barrie-Simcoe Music Strategy

Simcoe County, with Barrie, Collingwood and Orillia announce the development of a three-year Music Strategy

The Music Strategy initiative is a joint Partnership Program undertaking between Regional Tourism Organization 7 (RTO7), the County of Simcoe, the City of Barrie, the City of Orillia and the Town of Collingwood and the Central Ontario Music Council (MusicCO). Together the partners have engaged CultureCap Inc. and Nordicity Media Group to develop the strategy.

The Music Strategy will be a County wide, collaborative and comprehensive strategy intended to promote and support the local commercial music industry, live music performance, and to attract music tourism to the region.

Play a part in developing the strategy
Key stakeholders from the commercial music community in Simcoe County are invited to contribute to the strategy including musicians, songwriters, music promoters and booking agents, music venues and facilities, festivals and events, sound recording companies, music services companies, music retail and equipment rentals and manufacturers, fans and audiences.

An online survey has been created to gather data about the size and scope of the industry, and to answer questions such as what makes Simcoe County a great place for music, and how could it be made even better. This is an incredible opportunity to collect data and ideas from the entire music ecosystem in Simcoe County. All stakeholders are encouraged to complete the survey and share the survey link to help spread the word to the music community. The greater the participation, the better the results. The online survey can be found here.

Round table sessions will be held in Collingwood (November 7), Orillia (November 8) and Barrie (November 13). These sessions are by invitation only, if there are key stakeholders from your community that should be on these lists please email

CultureCap Inc.



Tourism Simcoe County Distribution Program


Tourism Simcoe County offers a variety of co-operative marketing opportunities and programs to promote area tourism businesses.  Take advantage of our Local or Border Run distribution.

The Border Run program occurs twice a year in the fall and spring. Publications are delivered to more than sixty tourism information centres along the Hwy 401 corridor from Sarnia to Ottawa and into Quebec.

The Local Distribution program delivers brochures to over fifty prime locations in Simcoe County including hotels, attractions, restaurants, golf courses and ski resorts.

The program runs weekly from May to September and bi-weekly the remainder of the year.

For contract information please see below:







Service Excellence Training

RTO7 and the Counties of Bruce, Grey & Simcoe have partnered to bring an online customer service training program to the region.  Working in collaboration with OTEC (Ontario Tourism Education Corporation), the BGS Tourism Service Excellence Training is a one hour training that will provide the fundamentals of customer service for frontline tourism staff and other first impression individuals e.g. gas station attendants. We want to collectively ensure that we’re all putting our best foot forward when it comes to welcoming visitors to BruceGreySimcoe!


To be eligible to take the training individuals must:

  1. Work in one of Bruce, Grey or Simcoe Counties
  2. Own or work for a “tourism business or organization” as defined below:
    • Tourism industry (i.e. the businesses or industries that sell products and services directly to tourists, e.g. accommodations, restaurants, recreation and attractions, travel agents, transportation and retail enterprises etc.)
      • Owner/Operator (private and non-private tourism businesses, attractions)
      • ‘First impressions’ individuals/organizations e.g. gas station attendant, convenience store clerk, or an organization that regularly services the visitors to our region
    • Tourism Organization
    • Destination Marketing Organization (DMO)
    • Business Improvement Association (BIA) or Chamber of Commerce
    • Municipal Tourism Office
    • Students in a tourism/hospitality program (secondary, post-secondary, career college, etc.) – please call 705-888-8728 or click on the Register button below to access the training
    • If you are a large employer wishing to access training for more than 10 participants, please call your County representative below to access the 'larger employer' promo code .
      • Brendan Matheson, Tourism Simcoe County: 705-726-9300 x1932

Register Now

Please use promo code: S125