Tourism, Culture & Sport Enhancement Fund
THE 2025 TOURISM, CULTURE & SPORT ENHANCEMENT FUND IS NOW OPEN!
NOW ACCEPTING APPLICATIONS FOR THE 2025 PROGRAM
The County of Simcoe Tourism, Culture and Sport Enhancement Fund supports and enhances tourism, culture, and sport in Simcoe County by:
- Investing in initiatives that promote awareness, access, participation and appreciation of the diverse tourism, culture, and sport offerings within the County of Simcoe
- Encouraging industry collaboration and partnerships
- Enhancing the visitor experience by supporting innovative and accessible programming
- Contributing to the County of Simcoe’s overall economic health and sense of place
WHO CAN APPLY?
The County of Simcoe Tourism, Culture and Sport Enhancement Fund is available to municipal corporations and not-for-profit organizations which provide services within the 16 member municipalities of the County of Simcoe.
NOTE: The initiative must take place in one of the County of Simcoe’s 16 member municipalities; Adjala-Tosorontio, Bradford West-Gwillimbury, Clearview, Collingwood, Essa, Innisfil, Midland, New Tecumseth, Oro-Medonte, Penetanguishene, Ramara, Severn, Springwater, Tay, Tiny, and Wasaga Beach.
GENERAL GUIDELINES
- An applicant organization may submit one application per grant cycle
- The funding envelope for the 2025 program is $400,000.00
- This program offers funding for Marketing, Public Art & Beautification, Trails & Cycling Infrastructure, Workforce Development, Research, Sports Tourism, and Signage
- Applications to the Signage stream may request up to $20,000.00 in funding
- Applications to all other streams may request up to $10,000.00 in funding
- The applicant must show that a minimum of 20% of the cost of requested funded items is paid for by the applicant organization
FUNDING STREAMS

MARKETING

MARKETING
This stream provides funding to support marketing efforts for tourism, culture and sport offerings in Simcoe County, including festivals and events, to encourage visitation and participation.
APPLY NOW
TRAILS & CYCLING INFRASTRUCTURE

TRAILS & CYCLING INFRASTRUCTURE
This stream provides funding to support the fabrication and installation of trails and cycling infrastructure.
APPLY NOW
PUBLIC ART & BEAUTIFICATION

PUBLIC ART & BEAUTIFICATION
This stream provides funding to support the enhancement and activation of vibrant downtowns, to enhance the visitor experience.
APPLY NOW
WORKFORCE DEVELOPMENT

WORKFORCE DEVELOPMENT
This stream provides funding to support hosting programs to engage and/or educate tourism, culture or sport operators, which in turn will enhance the overall visitor experience.
APPLY NOW
SPORTS TOURISM

SPORTS TOURISM
This stream provides funding to support a bid to attract a significant sporting event.
APPLY NOW
RESEARCH

RESEARCH
This stream provides funding to support fees related to tourism research programs.
APPLY NOW
SIGNAGE

SIGNAGE
This stream provides funding to support the fabrication and installation of permanent tourism-oriented signage.
APPLY NOWDEADLINE TO SUBMIT
Applications for the 2025 Tourism, Culture and Sport Enhancement Fund will be accepted from Friday, January 10, 2025 until 5:00pm on Friday, February 14, 2025.
Applications are submitted using Google Forms. You do not require a Google Account to do this. The link for the application to each funding stream is embedded in the Program Guidelines document, in the Funding Streams chart on pages 2-4.
Resources
2025 TCS Enhancement Fund Guidelines
Transcript of Application Form
Experience Simcoe County Logo Suite.zip
2024 TCS Enhancement Fund Final Report
Staff Contact
