Welcome to Tourism Simcoe County Industry page, a resource for County updates, training and workshop sessions available to the industry, login location for adding
or updating your free YLM listing on
experience.simcoe.ca and a place to learn more about tourism in our region.
To get the latest updates on partnership and funding opportunities, and industry updates, sign up for our tourism industry e-newsletter HERE
For resources specific to the covid-19 pandemic,
Tourism, Culture and Sport Grant
CLOSED ON MARCH 31, 2021
If you would like to be notified when the 2022 program guidelines become available, sign up for our industry e-newsletter here.
2021 Tourism, Culture and Sport Grant Award Recipients
The County received 104 applications in total for 2021, requesting $628,256.64. Council approved 89 applications for funding in the amount of $ 471,396.93. Find the press release here.
Successful Applicant List.pdf
Resources for Successful Applicants
2021 Post Report.pdf
Tourism Simcoe County Logo Files.zip
North of Ordinary Promotional Video
Staff ContactBrianne Dubeau
Experience Development Coordinator
Tourism Simcoe County Distribution Program
This program is on hold until further notice, due to Covid-19
Tourism Simcoe County offers a variety of co-operative marketing opportunities and programs to promote area tourism businesses, like our distribution programs.
The Border Run
Publications are delivered to more than sixty tourism information centres along the Hwy 401 corridor from Sarnia to Ottawa and into Quebec.
Occurs twice a year, in the fall and spring.
Publications are delivered to over 50 high-traffic locations in Simcoe County including hotels, attractions, restaurants, golf courses and ski resorts.
Occurs weekly from May to September and bi-weekly the remainder of the year.
Research and Administration Coordinator
Service Excellence Training
RTO7 and the Counties of Bruce, Grey & Simcoe have partnered to bring an online customer service training program to the region. Working in collaboration with OTEC (Ontario Tourism Education Corporation), the BGS Tourism Service Excellence Training is a one hour training that will provide the fundamentals of customer service for frontline tourism staff and other first impression individuals e.g. gas station attendants. We want to collectively ensure that we’re all putting our best foot forward when it comes to welcoming visitors to BruceGreySimcoe!
To be eligible to take the training individuals must:
- Work in one of Bruce, Grey or Simcoe Counties
- Own or work for a “tourism business or organization” as defined below:
If you are a large employer wishing to access training for more than 10 participants, please contact us to access the 'larger employer' promo code.
- Tourism industry (i.e. the businesses or industries that sell products and services directly to tourists, e.g. accommodations, restaurants, recreation and attractions, travel agents, transportation and retail enterprises etc.)
- Owner/Operator (private and non-private tourism businesses, attractions)
- ‘First impressions’ individuals/organizations e.g. gas station attendant, convenience store clerk, or an organization that regularly services the visitors to our region
- Tourism Organization
- Destination Marketing Organization (DMO)
- Business Improvement Association (BIA) or Chamber of Commerce
- Municipal Tourism Office
- Students in a tourism/hospitality program (secondary, post-secondary, career college, etc.) – please call 705-888-8728 or click on the Register button below to access the training
The Simcoe County Agritourism Toolkit provides guidance for planning and developing an agritourism business in Simcoe County. If you are considering the addition of an agritourism component to your farm, the expansion of your existing operations, or just want to explore what it takes to get into the agritourism industry, then this Toolkit is for you!
The Simcoe County Agritourism Toolkit contains all the information you will need to help you decide whether agritourism is right for you. It outlines the steps you will need to take to add an agritourism component to your existing farm business or to help grow your existing agritourism business. The Toolkit is divided into four components based on a standard business development planning approach.
Click the image below to access the Simcoe County Agritourism Toolkit
Click the folder below for even more agritourism development resources
For more details please email